Interview with Adam Weston of FireStarter Distribution

Firestarter Distribution is refreshing news for Independent Australian Artists. With a wide range of services, Firestarter can help artists with defining a promotional strategy, digital/physical distribution and even help with the servicing of media and radio industries. We caught up with Adam Weston, drummer of the Iconic Australian band, Birds Of Tokyo, to find out more how he and his wife Heidi created Firestarter Distribution and made it what it is today.

  1. How did the idea of Firestarter Music begin, what were Heidi and your reasons and motivation for starting up such a business venture?

Heidi had actually started Firestarter in Perth before I met her and at that time was more about being a point of contact/manager for a friend’s band but then quickly moved towards promoting launches and events for others. That was way back at the start of the millennium!

Once I came on board I was already playing in a few bands and was literally going out to shows four or five nights a week. Like most people I figured that if I wanted more opportunities I should start creating them myself. Teaming up with Heidi meant we could focus on a small roster of bands where we’d provide label type services along with bookings.

Back in those days before Unearthed and social media it seemed there was a bit more time for artists to develop. Bands really slogged it out at a local level before feeling the need to throw themselves at radio or what not straight away. Not that anyone would have complained with early spins, but the general emphasis for us was to book shows that would garner positive feedback/reviews and become the building blocks of landing key support slots and festival appearances. Then when it was time to start touring it meant engaging with industry and media on a national level.

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